Browsing by Author Andreas Meier

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  • TVS.004295_Prof. Dr. Andreas Meier, Dr. Henrik Stormer (auth.) - eBusiness _ eCommerce_ Managing the Digital Value Chain-Springer Berlin Heidelberg-1.pdf.jpg
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  • Authors: Andreas Meier (2009)

  • This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.