Browsing by Author Campbell R. McConnell

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  • TVS.001276_Campbell R. McConnell - Economics_ Principles, Problems, _ Policies-McGraw-Hill Education (2014)_1.pdf.jpg
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  • Authors: Campbell R. McConnell (2014)

  • McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to the market for the first time with LearnSmart, a resource that ensures that every minute a student spends studying is the most efficient and productive time possible. Feedback from users in combination with the analysis of student performance data from the 19th edition's digital products significantly informed the revision of the 20th edition, resulting in a product expertly tailored to the needs of today...

  • TVS.001263_Brue, Stanley L._Flynn, Sean Masaki_McConnell, Campbell R - Microeconomics_ principles, problems, and policies-McGraw-Hill Education (2018)_1.pdf.jpg
  • Sách/Book


  • Authors: Campbell R. McConnell (2018)

  • McConnell, Brue, and Flynn's "Economics: Principles, Problems, and Policies" is the number 1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and, promote a lasting student interest in economics and the economy.