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    Browsing by Author Peter M. Smudde

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    • TVS.007028_Peter M. Smudde - Teaching Public Relations_ Principles and Practices for Effective Learning-Routledge (2024)-GT.pdf.jpg
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    • Teaching public relations: principles and practices for effective learning

      • Authors: Peter M. Smudde (2024)

    • "Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. T...