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    Browsing by Author Philip Kotler

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    • TVS.002797_Marketing 5.0_TT.pdf.jpg
    • Sách/Book

    • Marketing 5.0: Technology for Humanity

      • Authors: Philip Kotler (2021)

    • this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.
    • TVS.006386_Marketing 6.0 (PHILIP KOTLER)-GT.pdf.jpg
    • Sách/Book

    • Marketing 6.0 : the future is immersive

      • Authors: Philip Kotler (2024)

    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade
    • TVS.004449_QLBV . Marketing Can ban-1.pdf.jpg
    • Sách/Book

    • Marketing căn bản: Marketing Essentials

      • Authors: Philip Kotler (-)

    • Những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các doanh nghiệp và hành vi của người mua nhân doanh doanh nghiệp. Phân khúc thị trường, những vấn đề về hàng hoá, sản phẩm, tiêu thụ sản phẩm. Các dịch vụ marketing
    • TVS.002544_Marketing for hospitality and tourism_1.pdf.jpg
    • Book

    • Marketing for hospitality and tourism

      • Authors: Philip Kotler (2022)

    • Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
    • TVS.002587_Marketing for Hospitality and Tourism-Pearson (2016)_1.pdf.jpg
    • Book

    • Marketing for Hospitality and Tourism

      • Authors: Philip Kotler (2017)

    • Taking an integrative approach, this highly visual, discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
    • TVS.004490_Philip Kotler_ Kevin Keller - Marketing Management (2015, Pearson)-TT.pdf.jpg
    • Sách/Book

    • Marketing management

      • Authors: Philip Kotler (2016)

    • The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
    • TVS.001283_Philip T. Kotler, Gary Armstrong - Principles of Marketing-Pearson (2017)_1.pdf.jpg
    • Book

    • Principles of marketing

      • Authors: Philip Kotler; Gary Armstrong (2018)

    • This book help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major tren...