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    Browsing by Author Philip R. Cateora

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    • TVS.002597_International Marketing-McGraw-Hill Education (2019)_1.pdf.jpg
    • Sách/Book

    • International marketing

      • Authors: Philip R. Cateora (2020)

    • Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.
    • TVS.001416_Philip R. Cateora_ John Grahaam_ Mary C. Gilly - International Marketing-McGraw-Hill Education (2015)_1.pdf.jpg
    • Sách/Book

    • International marketing

      • Authors: Philip R. Cateora (2015)

    • Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets...
    • TVS.001410_Philip R Cateora_ Mary C Gilly_ John L Graham - International marketing-McGraw-Hill_Irwin (2011)_1.pdf.jpg
    • Sách/Book

    • International marketing

      • Authors: Philip R. Cateora (2011)

    • Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
    • TVS.006368_Philip R. Cateora, Bruce Money, Mary C. Gilly, John Graham - International Marketing-McGraw-Hill US Higher Ed ISE (2024)-TT.pdf.jpg
    • Sách/Book

    • International marketing

      • Authors: Philip R. Cateora (2024)

    • International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies’ foreign marketing is limited to one country; others market in a number of countries, treating each as a separate market; and still others, the global enterprises, look for market segments with common needs and wants across political and economic boundaries.