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    Browsing by Subject Business planning

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    • TVS.004824_TT_Arthur A Thompson Jr._ Margaret Peteraf_ John E Gamble - Essentials of Strategic Management_ The Quest for Competitive Advantage-McGraw-.pdf.jpg
    • Sách/Book

    • Essentials of strategic management: the quest for competitive advantage

      • Authors: Gamble, John (2019)

    • Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content
    • TVS.005342_TT_Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes - Fundamentals of Strategy-Pearson (2020).pdf.jpg
    • Sách/Book

    • Fundamentals of strategy

      • Authors: Whittington, Richard (2021)

    • Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of strategy"--
    • TVS.005326_TT_Mike W. Peng - Global strategy (2022).pdf.jpg
    • Sách/Book

    • Global strategy

      • Authors: Peng, Mike W (2022)

    • This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.