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    • TVS.007100_TT_Louis E. Boone, David L. Kurtz - Contemporary Marketing -Cengage Learning (2011).pdf.jpg
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    • Boone & Kurtz contemporary marketing

      • Authors: Kurtz, David L (2012)

    • The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.