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Sách/Book

AI strategy for sales and marketing : connecting marketing, sales and customer experience

Authors: King, Katie (2022)

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it ...

TVS.003552_TT_Zero To Mastery In Marketing- No.1 Marketing Book To Become Zero To Hero In Marketing, This Amazing Marketing Book Covers A-Z Marketing.pdf.jpg

Sách/Book

Zero To Mastery In Marketing: Become Zero To Hero In Marketing

Authors: DR. R.K. JAIN (2022)

This Marketing Book Covers Each and Every Topic of the Core Marketing Management. With the Help of This Marketing Book, You Don’t Need to Learn Marketing the Hard Way.