Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rodríguez-Rabadán Benito, María | - |
| dc.date.accessioned | 2024-06-22T07:10:11Z | - |
| dc.date.available | 2024-06-22T07:10:11Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10256 | - |
| dc.description.abstract | n recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content | vi |
| dc.format.extent | 191ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Advertising | vi |
| dc.subject | Brand name products | vi |
| dc.subject | Quảng cáo | vi |
| dc.subject | Xây dựng thương hiệu | vi |
| dc.title | Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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