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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip Kotler | - |
| dc.date.accessioned | 2024-10-01T03:30:23Z | - |
| dc.date.available | 2024-10-01T03:30:23Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11297 | - |
| dc.description.abstract | In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade | vi |
| dc.language.iso | en | vi |
| dc.publisher | John Wiley & Sons | vi |
| dc.subject | Technology | Marketing 6.0 | Công nghệ | vi |
| dc.title | Marketing 6.0 : the future is immersive | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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