Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Raj Sachdev | - |
| dc.date.accessioned | 2024-10-23T07:49:13Z | - |
| dc.date.available | 2024-10-23T07:49:13Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11496 | - |
| dc.description.abstract | Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to do digital marketing. | vi |
| dc.language.iso | en | vi |
| dc.publisher | McGraw Hill | vi |
| dc.subject | Digital media | Electronic commerce Management | Phương tiện truyền thông kỹ thuật số | Quản lý thương mại điện tử | Tiếp thị kỹ thuật số | vi |
| dc.title | Digital marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Thương mại điện tử | |
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