Item Infomation
| Title: | Contemporary Issues in Strategic Marketing |
| Authors: | Ahmet Kemal Sekerkaya |
| Keywords: | Strategic Marketing | Chiến lược tiếp thị |
| Issue Date: | 2020 |
| Abstract: | The book is organized into 9 chapters.It covers many facets in an attempt to understand the most popular current trends for areas of marketing strategy development. It provides insights both for academia and also for marketing managers and/or for entrepreneurs in terms of discussions into different aspects of marketing strategy development, addressing mainly the following contemporary issues in a single and/or a diverse collection of markets. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12707 |
| Appears in Collections | Lĩnh vực KHXH&NV |
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