Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Natalia Rubio | - |
| dc.date.accessioned | 2025-03-14T07:41:53Z | - |
| dc.date.available | 2025-03-14T07:41:53Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/12715 | - |
| dc.description.abstract | This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others) | vi |
| dc.language.iso | en | vi |
| dc.publisher | MDPI | vi |
| dc.subject | Customer Loyalty | Brand Management | Lòng trung thành của khách hàng | Quản lý thương hiệu | vi |
| dc.title | Customer Loyalty and Brand Management | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Lĩnh vực KHXH&NV | |
Files in This Item:
