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Title: Principles of Marketing
Authors: Biggi Weischedel
Keywords: Marketing | Nguyên tắc Marketing
Issue Date: 2022
Abstract: Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/12721
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