Item Infomation
| Title: | The Oxford handbook of international business strategy |
| Authors: | Mellahi, Kamel |
| Keywords: | International business enterprises; Strategic planning; Doanh nghiệp kinh doanh quốc tế; Lập kế hoạch chiến lược |
| Issue Date: | 2021 |
| Publisher: | Oxford University Press |
| Abstract: | It lays out how the classic principles of international competitive strategy are transformed in today's markets, in great part due to digitalization, and provides suggestions on how MNEs can develop international business strategies to respond to these transformations. The implications of these discussions for strategy and practice are becoming ever more profound. This Handbook will prove a valuable resource for both international business scholars and practitioners. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12922 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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