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Sách/Book Public relations and the digital : professional discourse and change Authors: Clea Bourne (2022) This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public rela...

Sách/Book Strategic public relations leadership Authors: Anne Gregory (2023) "Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relation...

Sách/Book Teaching public relations: principles and practices for effective learning Authors: Peter M. Smudde (2024) "Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. T...

Sách/Book Giáo trình hành vi con người và môi trường xã hội Authors: Nguyễn Thị Hồng Nga (2010) Trình bày những vấn đề chung về hành vi con người và môi trường xã hội. Một số lí thuyết cơ bản cũng như các giai đoạn phát triển và mối quan hệ tương tác giữa hành vi con người và môi trường xã hội

Sách/Book Peopling marketing, organization, and technology : interactionist studies in marketing interaction Authors: Dirk vom Lehn (2024) "Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within this organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the pro...

Sách/Book Research Methods and Statistics for the Social Sciences : a Brief Introduction Authors: Amber DeBono (2020) Research Methods and Statistics for the Social Sciences: A Brief Introduction provides students with an accessible and practical handbook to research methods and their application within the social sciences

Sách/Book 5 nguyên tắc thép, 15 thuật bán hàng thành công: Nghệ thuật nắm bắt tâm lý khách hàng Authors: Lí Tuấn Kiệt (2018) Giới thiệu quá trình nhân viên bán hàng tìm kiếm khách hàng tiềm năng, quá trình chi tiêu của khách hàng, những chi tiết nhỏ mà khách hàng quan tâm, lời nói và hành động, cử chỉ của khách hàng, tín hiệu giao dịch của khách hàng... giúp người bán hàng hiểu được khách hàng, kịp thời đáp ứng nhu cầu của họ, từ đó dễ dàng có được đơn đặt hàng và nâng cao thành tích tiêu thụ sản phẩm

Sách/Book Life-span development Authors: John W. Santrock (2019) As a master teacher, John Santrock connects current research with real-world application, helping students see how developmental psychology plays a role in their own lives and future careers. Through an integrated learning goals system, this comprehensive and chronological approach to lifespan development helps students gain the insight they need to study smarter, stay focused, and improve performance.

Sách/Book Life-span development Authors: John W. Santrock (2017) As a master teacher,John Santrock connects students to current research and real-world application,helping students see how developmental psychology plays a role in their ownlives and future careers. Through an integrated, personalized digital learningprogram, students gain the insight they need to study smarter and improve performance.

Sách/Book Employee training and development Authors: Raymond A. Noe (2022) The 9th edition covers and addresses the changes in training and development from an employer and employee perspective - adding value to the employer and employee.Based on the author's extensive experience in teaching training and development courses to both graduate and undergraduate students, Employee Training and Development, Ninth Edition, retains the lively writing style, inspiring examples, and emphasis on new technology and strategic training from previous editions.

Sách/Book Employee training and development Authors: Raymond A. Noe (2019) The 8th edition covers and addresses the changes in training and development from an employer and employee perspective - adding value to the employer and employee.Based on the authors extensive experience in teaching training and development courses to both graduate and undergraduate students, Employee Training and Development, Eighth Edition, retains the lively writing style, inspiring examples, and emphasis on new technology and strategic training from previous editions.

Sách/Book Perceptual experience Authors: John Hawthorne; Tamar Szabó Gendler (2006) -

Sách/Book Mindfulness in plain English Authors: Bhante Henepola Gunaratana (2011) Author Bhante Gunaratana, a renowned meditation master, takes us step by step through the myths, realities, and benefits of meditation and the practice of mindfulness. The book showcases Bhante’s trademark clarity and wit as he explores the tool of meditation, what it does, and how to make it work.

Sách/Book The Routledge Handbook of Language Education Curriculum Design Authors: Peter Mickan (-) The Routledge Handbook of Language Education Curriculum Design presents a comprehensive collection of essays on these issues by 31 established practitioners and new researchers. Informed by experienced scholarship and fresh studies, this handbook shares international perspectives on language education from policy and curriculum to teacher training and future directions.

Sách/Book Emotion in education Authors: Paul A. Schutz (2007) This edited book examines some of the current inquiry related to the study of emotions in educational contexts. There has been a notable increased interest in educational research on emotions.

Sách/Book Education, Arts, and Morality: Creative Journeys Authors: Doris B. Wallace (2005) This book is a valuable resource for undergraduate as well as graduate level students interested in creativity, development and education. In addition to the intrinsic interest of each chapter, the guiding theme of the book is the underlying theory of creativity, Gruber’s Evolving Systems Approach, and illustrates the unusual breadth and flexibility of that theory.

Sách/Book Multiple intelligences in the classroom Authors: Thomas Armstrong (2009) This new edition includes updated information and resources throughout the text to help educators at all levels apply MI theory to curriculum development, lesson planning, assessment, special education, cognitive skills, educational technology, career development, educational policy, and more.

Sách/Book Multiple intelligences in the elementary classroom : a teacher's toolkit Authors: Susan Baum (2005) This book will help teachers design effective curriculum for their students with diverse learning abilities. The authors have created a guided process to apply MI theory to the elementary school classroom. The five “pathways” or approaches examined—Exploration, Bridging, Understanding, Authentic Problems, and Talent Development—represent the ways in which MI can be implemented and nurtured across the elementary grades

Sách/Book Multiple intelligences in practice : enhancing self-esteem and learning in the classroom Authors: Mike Fleetham (2006) Multiple Intelligences is a powerful tool that helps you to appreciate and enrich the talents of all your learners, whatever their age. Creating an understanding of MI in schools has been shown to improve pupils' self-esteem, self-motivation and independence, and to help underachievers realize their potential

Sách/Book Personality, individual differences and intelligence Authors: John Maltby (2020) The second way that this text is organised is through level of study. We are aware that some psychology courses teach different topic areas in personality, intelligence and individual differences in different years (ranging from first year to final year). Therefore, we have organised each of the three parts of the text so that the later chapters in each part may be considered as more advanced topics of study. In this way, there is a developmental progression in the learning. This also means that the text should be useful across all the years of your degree