Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Del Hawkins | - |
| dc.date.accessioned | 2023-06-27T01:54:58Z | - |
| dc.date.available | 2023-06-27T01:54:58Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/7120 | - |
| dc.description.abstract | Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens | vi |
| dc.language.iso | en | vi |
| dc.subject | Mã học phần MK305 |Consumer behavior | Market surveys | Hành vi của người tiêu dùng | Khảo sát thị trường | vi |
| dc.title | Consumer behavior : building marketing strategy | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Kinh tế - Quản lý | |
Files in This Item:
