Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dave Chaffey | - |
| dc.date.accessioned | 2023-11-09T03:09:42Z | - |
| dc.date.available | 2023-11-09T03:09:42Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8876 | - |
| dc.description.abstract | This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Internet marketing | Tiếp thị kỹ thuật số | Tiếp thị trực tuyến | vi |
| dc.title | Digital marketing excellence : planning, optimizing and integrating online marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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