Item Infomation
| Title: | Marketing Strategy |
| Authors: | O. C. Ferrell |
| Keywords: | Marketing Strategy; Chiến lược tiếp thị |
| Issue Date: | 2021 |
| Publisher: | Cengage Learning |
| Abstract: | This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9493 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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