Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Gielens, Katrijn | - |
| dc.contributor.author | Martínez-López, Francisco J | - |
| dc.date.accessioned | 2024-04-13T04:42:28Z | - |
| dc.date.available | 2024-04-13T04:42:28Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9886 | - |
| dc.description.abstract | The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. | vi |
| dc.format.extent | 156ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị Thương hiệu Quốc gia | vi |
| dc.subject | Nhãn hiệu | vi |
| dc.title | Advances in National Brand and Private Label Marketing:: 10th International Conference, 2023 | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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