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Sách/Book

Global meets digital : global strategy for digital businesses : digital strategy for global businesses

Authors: Jain, Vinod Kumar (2023)

The Context 1. Global Meets Digital 2. A global-digital world 3. Paradox of Globalization 4. Digital Business: Technology at Warp Speed PART TWO: Strategy 5. Entering Foreign Markets 6. Global Strategy for Digital Businesses 7. Digital Business Models 8. Digital Strategy for Global B2C Businesses 9. Digital Strategy for Global B2B Businesses 10. Reinventing Innovation 11. Reimagining Business

Sách/Book

International business strategy : rethinking the foundations of global corporate success

Authors: Verbeke, Alain (2009)

This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. Students will gain the practical knowledge and skills through a critical study of mainstream strategy models and the analysis of 45 key journal articles

Sách/Book

The Oxford handbook of international business strategy

Authors: Mellahi, Kamel (2021)

It lays out how the classic principles of international competitive strategy are transformed in today's markets, in great part due to digitalization, and provides suggestions on how MNEs can develop international business strategies to respond to these transformations. The implications of these discussions for strategy and practice are becoming ever more profound. This Handbook will prove a valuable resource for both international business scholars and practitioners.