Item Infomation
| Title: | Augmenting Public Relations: An Introduction to AI and Other Technologies for PR |
| Authors: | David Phillips |
| Keywords: | Public relations | Technologies for PR | Quan hệ công chúng | Công nghệ cho quan hệ công chúng |
| Issue Date: | 2024 |
| Publisher: | Oxon: CRC Press |
| Abstract: | Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12401 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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