1-Kinh tế - Quản lý (1112)



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  • TVS.007091_TT_Research Design_ Qualitative, Quantitative, and Mixed Methods Approaches-SAGE Publications (2023).pdf.jpg
  • Sách/Book


  • Authors: Creswell, John W (2023)

  • This classic text walks students through research methods, starting with a preliminary consideration of philosophical assumptions, continuing with a review of the literature, an assessment of the use of theory in research approaches, and ending with reflections about the importance of writing and ethics in scholarly inquiry in a way that is applicable to all types of research.

  • TVS.007092_TT_(Expressive Arts Therapies) Shulamith Kreitler - New Horizons in Creativity-Nova Science Publishers (2022).pdf.jpg
  • Sách/Book


  • Authors: - (2022)

  • The book is devoted to exploring creativity from several points of view and in a variety of domains that are mostly not discussed in the common approaches to creativity. An endeavor of this kind is of particular importance at the present time which is marked by the occurrence and necessity of changes in many domains of life and social functioning.

  • TVS.007093_TT_(Management Science - Theory and Applications) Ömer Yazıcı - Special Human Resource Management Practices and Strategy-Nova Science Publishers (2022).pdf.jpg
  • Sách/Book


  • Authors: - (2022)

  • The book is comprised of chapters, each describing current and important practices and problems of HR management. Along with the family firm-specific problems like nonfamily managers, women entrepreneurship, and nepotism, chapters cover the state-of-the-art topics and findings in the HR management literature. This includes organizational development and HR management relationship, discrimination and nepotism, women in family firms and tourism, HR accounting and digital age, quality and management, behavior, and change management.

  • TVS.007094_TT_Henry Chesbrough, Wim Vanhaverbeke, Joel West - Open Innovation_ Researching a New Paradigm (2006).pdf.jpg
  • Sách/Book


  • Authors: - (2006)

  • Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management

  • TVS.007096_TT_Giuseppe Stabilini, Alberto Grando, Raffaele Secchi, Valeria Belvedere - Production, Operations and Supply Chain Management-Bocconi University Press (2021).pdf.jpg
  • Sách/Book


  • Authors: Grando, Alberto (2021)

  • This book is written from the perspective of those who – be it a young student, a master participant, a manager or entrepreneur – are interested in approaching the main methods and practices of Operations and Supply Chain Management to improve company’s performance. Accordingly, the text is characterized by a managerial point of view, accompanied by multiple quantitative insights and examples of application of the main tools and algorithms illustrated.

  • TVS.007097_TT_Nada R. Sanders - Supply Chain Management_ A Global Perspective-Wiley (2011).pdf.jpg
  • Sách/Book


  • Authors: Sanders, Nada R (2012)

  • "Existing supply chain management books focus on logistics, operations management, and purchasing. Sanders provides supply chain managers with a completely unique approach, presenting SCM from a balanced, integrative, and business-oriented viewpoint. Rather than examining SCM as an offshoot of other business functions, this book discusses it as a boundary-spanning function that is intertwined with other organizational functions. It contains extensive pedagogy and solved problems to make difficult concepts easy to understand. A rich set of current examples are also included to make the material more relevant. Supply chain managers will finally have a resource that takes the business pe...

  • TVS.007098_TT_Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, Alain Verbeke - The Oxford Handbook of International Business Strategy-Oxford University Press (2021).pdf.jpg
  • Sách/Book


  • Authors: Mellahi, Kamel (2021)

  • It lays out how the classic principles of international competitive strategy are transformed in today's markets, in great part due to digitalization, and provides suggestions on how MNEs can develop international business strategies to respond to these transformations. The implications of these discussions for strategy and practice are becoming ever more profound. This Handbook will prove a valuable resource for both international business scholars and practitioners.

  • TVS.007099_TT_Margaret A. White, Garry D. Bruton - The Management of Technology and Innovation_ A Strategic Approach, 2nd Edition-Cengage Learning (2010).pdf.jpg
  • Sách/Book


  • Authors: White, Margaret A (2011)

  • The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

  • TVS.007100_TT_Louis E. Boone, David L. Kurtz - Contemporary Marketing  -Cengage Learning (2011).pdf.jpg
  • Sách/Book


  • Authors: Kurtz, David L (2012)

  • The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

  • TVS.007101_TT_Kimiz Dalkir - Knowledge Management in Theory and Practice-The MIT Press (2023) (1).pdf.jpg
  • Sách/Book


  • Authors: Dalkir, Kimiz (2023)

  • A thoroughly revised fourth edition of this text that updates all chapters and includes new sections with a focus on new KM practices"-

  • TVS.007090_TT_FOSTERING CREATIVITY AND INNOVATION-SELF PUBLISHER (2020).pdf.jpg
  • Sách/Book


  • Authors: Alleem, Dr Rashid (2020)

  • This book is for anyone in any organization, ranging from the CEO to anyone who is responsible for addressing and solving creative business challenges and looking for innovative solutions to make a better tomorrow.

  • TVS.007013_TT_Uma Sekaran, Roger Bougie - Research Methods For Business_ A Skill Building Approach-Wiley (2016) (1).pdf.jpg
  • Sách/Book


  • Authors: Sekaran, Uma (2016)

  • Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations

  • TVS.007113_TT_Marco Cantamessa, Francesca Montagna - Management of Innovation and Product Development_ Integrating Business and Technological Perspectives-Springer (2023).pdf.jpg
  • Sách/Book


  • Authors: Cantamessa, Marco (2023)

  • This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs and must be managed at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business.

  • TVS.007103_TT_Mark C. Green_ Warren J. Keegan - Global marketing (2020).pdf.jpg
  • Sách/Book


  • Authors: Green, Mark C (2020)

  • The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

  • TVS.007104_TT_David L. Kurtz - Contemporary Marketing-Cengage Learning (2016).pdf.jpg
  • Sách/Book


  • Authors: Boone, Louis E (2016)

  • Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.

  • TVS.007105_TT_Julie Dahlquist, Rainford Knight - Principles of Finance-OpenStax (2022).pdf.jpg
  • Sách/Book


  • Authors: Dahlquist, Julie R (2022)

  • Designed to meet the scope and sequence of your course, Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engage students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution

  • TVS.007106_TT_David Boddy - Management_ Using Practice and Theory to Develop Skill (2020).pdf.jpg
  • Sách/Book


  • Authors: Boddy, David (2020)

  • This part considers why management exists and what it contributes to human wealth and well-being. Management is both a universal human activity and a distinct occupation. We all manage in the first sense, as we organise our lives and deal with family and other relationships. As employees and customers we experience management in the second sense, as members of an organisation, or as one with which we deal

  • TVS.007107_TT_(Springer Texts in Business and Economics).pdf.jpg
  • Sách/Book


  • Authors: Malik, Ashish (2022)

  • This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in implementing with post-graduate learners. The book also prepares the learner to use these approaches, and has resources for the instructor. The first part of the book provides a very focussed research commentary highlighting the key theoretical approaches in HRM and ER. The second part offers details of the design and implementation of strategic HRM and ER practices. The third part features a se...