Item Infomation
| Title: | E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers |
| Authors: | Campbell, Kunle |
| Keywords: | Electronic commerce; Internet marketing; Customer relations; Thương mại điện tử; Tiếp thị qua Internet |
| Issue Date: | 2023 |
| Publisher: | Kogan Page |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9479 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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