Thông tin tài liệu
| Nhan đề : | Big data marketing strategies for superior customer experience |
| Tác giả : | Saura, Jose Ramon |
| Chủ đề : | Internet marketing; Target marketing; Big data; Tiếp thị qua Internet |
| Năm xuất bản : | 2023 |
| Nhà xuất bản : | Business Science Reference |
| Tóm tắt : | The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9887 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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